About LAZ Skincare

Skincare should solve problems, not just sell products.

LAZ Skincare is an online skincare shop and esthetic clinic founded by licensed esthetician Laziza Strait. We combine real-world clinical experience with honest, evidence-based education, so you can make confident decisions about your skin.

Every product we carry has earned its place in our New York City LAZ Clinic first.

Laziza Strait, licensed esthetician and founder of LAZ Skincare, in a lab coat

Our story

It started with acne

Laziza spent years trying products that promised results but never addressed what was causing her breakouts. What finally changed her skin was proper guidance, education and care built around her own skin.

That experience became the foundation of LAZ Skincare, which began as an esthetic clinic focused on evidence-based treatments and honest education. As the clinic grew, clients wanted the same professional products we used and recommended in the treatment room. During the COVID-19 pandemic, that need reached beyond the clinic, and the online shop opened.

Today, Laziza personally selects every product in the shop, based on her clinical experience, the results she sees with her clients, and the same standards we use in the clinic. Trends and marketing do not decide what we carry.

A calm esthetic treatment room with a made treatment bed and a few skincare products on a side trolley

Our promise

Only what we genuinely trust

Every product and treatment offered through LAZ Skincare reflects our commitment to effectiveness, quality and integrity. We promise to provide only what we genuinely trust, carefully selected through clinical experience, honest education and the standards we uphold in our clinic.

Whether you visit our New York City LAZ Clinic or shop with us online, that promise stays the same: honest recommendations, personalized guidance, and products chosen because they work.

A small, carefully chosen selection of skincare products spaced out on a shelf

What we stand for

Our values

Three values sit behind every product we carry and every recommendation we make.

Three skincare products in a row: a cleanser, a moisturizer and a sunscreen
  • Education

    Confident skincare decisions begin with knowledge. We break ingredients, products and routines down into clear, honest information, because there is no one-size-fits-all approach and healthy skin starts with understanding your own. Effective skincare does not have to be complicated, and a routine you understand is one you can stay consistent with.

  • Integrity

    Trust is earned through honesty. Every product, treatment and recommendation is made with your best interests in mind. Laziza selects every product we carry based on what she trusts, uses and recommends in our New York City LAZ Clinic, and our standards do not follow trends. Long-term skin health comes before sales or unnecessary products.

  • Results

    Skincare should deliver lasting improvements, not quick fixes. We choose products and treatments for their effectiveness, our clinical experience and the results we see with real clients. Healthy skin is the goal, not perfection, and our aim is to help you feel more confident through healthier skin and guidance you can trust.

Get ready to glow

Whether you are new to skincare or have tried everything, we would love to take a look at your skin with you and work out what suits your skin and your lifestyle, in a virtual consultation or at our New York City LAZ Clinic.